A Typographic Workbook: A Primer to History, Techniques, and Artistry

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Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics� from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

A Typographic Workbook: A Primer to History, Techniques, and Artistry Review

This book is an excellent starting place for any newbie designer/typographer (despite the shortcomings of occasional poor typography as mentioned in other reviews). It's very difficult to find a book that covers the breadth and depth of this one, yet still manages to deal with fundamental issues in a very readable and accessible way. You won't find another book as comprehensive and practical as this one!The beauty of the book lies in its ability to reveal ALL the tools and skills you require, in a no-nonsense style, to create legible and artistic type. Your work won't win awards after reading it, but you will be armed with all the practical concepts you need to work with type in a competent and creative manner. I get the impression from the tone of the text that it's written for a young audience, maybe first-year college students, so the writing can sometimes belabor seemingly straight-forward concepts.The numerous exercises are designed to impart the nuts-and-bolts techniques of how to use type in a practical yet expressive way. Most of the projects are concerned with the mechanics of legibility and information hierarchy, as well as kerning, tracking, leading and ligatures etc. The history sections are also very informative and outline the expansion of writing systems and technologies throughout human social development.After reading this and completing the exercises, the reader could comfortably move onto a more advanced treatises on type like "The Elements of Typographic Style" by Bringhurst or "Type in Use" by White, equipped with a well-grounded foundation to absorb more technical/conceptual information. Help other customers find the most helpful reviews� Was this review helpful to you? Yes No Report abuse | PermalinkComment Comment

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