Sunday, July 31, 2011

American Madness: The Rise and Fall of Dementia Praecox

American Madness: The Rise and Fall of Dementia Praecox

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Product Description

In 1895 there was not a single case of dementia praecox reported in the United States. By 1912 there were tens of thousands of people with this diagnosis locked up in asylums, hospitals, and jails. By 1927 it was fading away . How could such a terrible disease be discovered, affect so many lives, and then turn out to be something else?

In vivid detail, Richard Noll describes how the discovery of this mysterious disorder gave hope to the overworked asylum doctors that they could at last explain� �though they could not cure � the miserable patients surrounding them. The story of dementia praecox, and its eventual replacement by the new concept of schizophrenia, also reveals how asylum physicians fought for their own respectability. If what they were observing was a disease, then this biological reality was amenable to scientific research. In the early twentieth century, dementia praecox was psychiatry ��s key into an increasingly science-focused medical profession.

But for the moment, nothing could be done to help the sufferers. When the concept of schizophrenia offered a fresh understanding of this disorder, and hope for a cure, psychiatry abandoned the old disease for the new. In this dramatic story of a vanished diagnosis, Noll shows the co-dependency between a disease and the scientific status of the profession that treats it. The ghost of dementia praecox haunts today’s debates about the latest generation of psychiatric disorders.

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American Madness: The Rise and Fall of Dementia Praecox Review

"American Madness: The Rise and Fall of Dementia Praecox" by Richard Noll, Ph.D., is a meticulously researched and referenced book not only about the history of dementia praecox, but also about the history of psychiatry and psychiatric research in the U.S. in the early 1900s. Relying heavily upon primary source material, Dr. Noll presents a thoughtful analysis of the influence in the U.S. of the German neuropsychiatrist Emil Kraepelin and his European colleagues regarding the diagnosis and elusive causes of dementia praecox and other mental disorders; and the attempts to cure these disorders with mostly ineffective treatments of the time.

There are a number of "pearls" in this book that are difficult--or impossible--to find elsewhere: the contributions to the founding of the Phipps Psychiatric Clinic of Johns Hopkins Hospital by friends of Harry K. Thaw--found not-guilty-by-reason-of-insanity for the 1906 sensational slaying of New York architect Stanford White; the radical intestinal surgeries performed by Dr. Bayard Holmes of Chicago, which led to the death of his son and others, after years of painstaking research by him to eradicate focal infections believed to cause dementia praecox; the rise of psychoanalysis in America and its effect on classifications and causes of psychiatric disorders for years to come; and the relationship between dementia praecox and later, related concepts of schizophrenia.

In "American Madness" there is hard-to-find biographical information on a great number of "alienists," to use the term of the time, both well-known and obscure. Among the well-known, there are detailed biographies of Kraepelin, famous for refining and promoting the concept of dementia praecox; and of Adolf Meyer, the leading figure in American psychiatry in the first half of the 20th century, who devised a classification system that persists today and initiated modern patient-charting practices that allowed scientific research of mental disorders.

This book will be greatly appreciated and enjoyed by anyone interested in the history of mental illness and the roots of modern biological and psychosocial therapies. I would guess it will be the definitive book for years to come on the historical concepts of dementia praecox and related disorders in the U.S.

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Saturday, July 30, 2011

An Introduction to Relativistic Quantum Field Theory (Dover Books on Physics)

An Introduction to Relativistic Quantum Field Theory (Dover Books on Physics)

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In a relatively simple presentation that remains close to familiar concepts, this text for upper-level undergraduates and graduate students introduces modern developments of quantum field theory. "Combines thorough knowledge with a high degree of didactic ability and a delightful style." �� Mathematical Reviews. 1961 edition.

An Introduction to Relativistic Quantum Field Theory (Dover Books on Physics) Review

There are numerous textbooks in Quantum Field Theory. Most of them are very accurate and complete in describing the mathematical apparatus of QFT. Unfortunately, very few are the ones which explain the physics aspects of QFT in details. For a beginner (as well as for an "expert") the physics aspects of QFT are usually elusive and hard to understand. Schweber's textbook is unique in a sense that both mathematics and physics features of QFT are lucidly described and explained.

I would strongly recommend to solve the problems from the book; most of them address the "physics feature" of QFT, and the reader will benefit immensely by analyzing these problems .

There are some other very good textbooks; I would single out Walter Thirring - "Principles of Quantum Electrodynamics", Ernest Henley and Walter Thirring - "Elementary Quantum Field Theory", Gunnar Kallen - "Quantum Electrodynamics", James Bjorken and Sidney Drell - "Relativistic Quantum Fields" etc, but, as I see it, only Schweber's and Weinberg's monographies are the complete and complementary (physics & mathematics) description of Quantum Field Theory.

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Friday, July 29, 2011

B2B Brand Management

B2B Brand Management

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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

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B2B Brand Management Review

It is good to have, finally, professional efforts to grasp the notion of B2B branding. I find that the Kotler-Pfoertsch book is worth buying, reading and studying. B2B practitioners will find new and useful concepts, but i would recommend a few ideas for the following editions:
1. The book needs to organize the myriad of terms and definitions that are spread all around the chapters. I counted more than 50 different terms for branding management just placed somewhere and highlighted in bold case. It is a bit disconcerting.
2. B2B examples need to be real hard core industrial ones. Most of the examples come from "retail-close-enough" marketing efforts that are much easier to work since they are closer to the final consumer (Samsung, Fedex, Intel, Michelin, Phillips, Domino's Pizza, UPS, Citibank, UBS, DHL, Caterpillar, Bosch, Mercedes, Marriott, etc). However, Tata steel is an excellent case, as well as some German ones. I wonder about replacing some examples with a few that are far back in the industrial chain: Codelco (cupper), Gerdau (Steel), Alcan (alumminum), etc.
3. I have often wondered why branding theory, in particular branding positioning, tries to run in parallel with the company's overall positioning. It is as if having "a life on its own", which in industrial markets is a dangerous thing to propose.

Claudio Saavedra, MBA., PhD
Professor of Industrial Marketing
Santiago - Chile
[...]

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Thursday, July 28, 2011

Minding the Markets: An Emotional Finance View of Financial Instability

Minding the Markets: An Emotional Finance View of Financial Instability

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The 2008 financial crisis showed that human emotion has a critical impact on financial markets. Until now, economic theories have failed to take this into account. At the heart of the worst financial crisis in world history was a failure to organise markets in a way that adequately controls the very human emotion and behaviour which trading unleashes.



The newly established discipline of 'emotional finance', pioneered by David Tuckett, draws on principles of psychoanalysis to enable financial markets to be understood in a completely new way.



By recognising the crucial role played by unconscious needs and fears, the influence of groups and the nature of uncertainty in all investment activity, Minding The Markets provides a deeper understanding of the markets and timely ideas about how to incorporate that understanding into policies to make markets safer.



Based on candid and in-depth interviews with over 50 fund managers internationally, this groundbreaking book not only presents a fresh academic theory, but also reveals the truth about what happens in the emotionally-charged real world of financial trading.

Minding the Markets: An Emotional Finance View of Financial Instability Review

Tuckett's research takes the psychology of the financial market to a new level. He simply asks fund managers to tell their story about managing money. He sifts through them to get us to the crux of the enduring and toxic problem of all financial markets: instability.

The book is serious but it is also massively entertaining taking us inside not just the glass fronted buildings of the city banks, not just the trading room floors inside the buildings but also inside the minds of those who have our money (pensions and other investments) in their hands to invest - so long as they do so profitably.

Mathematical models of the financial markets are best at explaining the past but say little that will predict crises in the future. In the absence of predictability, these exceptionally intelligent and imaginative individuals develop 'products' and theories around these which ultimately turn out to be largely wishful fantasies which permit the illusion of certainty but also fulfill the perpetual human dream of profit without risk. The stories they invent and tell others as well as themselves are highly persuasive and imaginative and become, for a while at least, self-fulfilling -- no one can afford not to believe them. Not until the bubble bursts and 'dot-com' and 'high risk mortgages' turn from 'fantastic (cornicopic) objects' to objects of derision.

Tuckett's book is crammed full of psychological insight as you would expect from one of the world's greatest psychoanalysts. What you might not expect is the economic sophistication and the sociological scholarship. This is a book destined to be a classic and to start a complete new line of inquiry into the psyche of those trading in Wall Street or the City, Frankfurt or Zurich, Honk Kong or Tokyo. These markets work the same way because the minds that work the markets are the same: human.

A great and highly entertaining book. Waiting for the next one.

Peter Fonagy

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Wednesday, July 27, 2011

Ways of Learning: Learning Theories and Learning Styles in the Classroom (David Fulton Books)

Ways of Learning: Learning Theories and Learning Styles in the Classroom (David Fulton Books)

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Teachers are very good at providing excellent opportunities for children� s learning to progress. Often, without fully understanding the reasons why, teachers encourage learning in their charges which works very well, and is a very good approach at a particular time with a particular child or group of children. With greater insight into what is currently known about the processes of learning and about individual learning preferences, teachers are able to provide even better learning situations which are even more likely to lead to effective learning. This book seeks to provide the detail which teachers can make use of in their planning and teaching in order to provide even better opportunities for effective and lasting learning.



The first edition of this book has been used widely and has now been revised to include updated information in the existing chapters as well as a new chapter which covers the area of learning difficulties and special educational needs.

Ways of Learning: Learning Theories and Learning Styles in the Classroom (David Fulton Books) Review

Easy to read, great information. References were scholarly and peer reviewed. Concepts presented were intriguing and led to the desire for continued research.

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Tuesday, July 26, 2011

Adult Bullying: Perpetrators and Victims

Adult Bullying: Perpetrators and Victims

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The frequency and severity of personal harrassment is a problem that is only just beginning to be uncovered. In Adult Bullying, psychologist Peter Randall uses the voices of both bullies and victims to reveal the misery that many adults endure.
He describes the processes that turn child bullies into adult bullies, often aware of their behaviour but unable to stop it. The workplace and the neighbourhood replace the playground, but the tactics and patterns of reward remain the same. The adult victim has little or no more power than the child counterpart, often changing jobs to escape the attentions of the bully. Similarly, managers like teachers, often fail to tackle the complaints of the victim with the seriousness the problem deserves, preferring to believe that the fuss is unwarranted.
Adult Bullying will be welcomed by managers, counsellors, social workers and anyone who has experienced personal harrassment. Effective ways to deal with bullying in the community and the workplace are discussed, with particular attention given to the implications for managers and employees.

Adult Bullying: Perpetrators and Victims Review

Peter Randall has written a book that anyone who has been victimized by bullies or harassers will relate to imediately. He put into words what my rage inside of me feels like I just can't explain it. I've been a victim of corporate bullying until I finally had a nervous breakdown. When I found this book it was like Peter Randall had been following me around for 2 years and then put all these horrible stories together. Plain and simple he hit the nail on the head with this one. There's alot to learn and take from this book.

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